How to Design a Business Card: Business Card Templates, Tips & Design Trends (2024)

A good business card is essential for connecting with potential customers and making a good first impression. Here's how to design a business card that stands out from the crowd.

How to Design a Business Card: Business Card Templates, Tips & Design Trends (1)

ByYauhen Zaremba|Updated December 1, 2023

How to Design a Business Card: Business Card Templates, Tips & Design Trends (3)How to Design a Business Card: Business Card Templates, Tips & Design Trends (4)How to Design a Business Card: Business Card Templates, Tips & Design Trends (5)

As a freelancer, getting your name out there and bringing in business can be challenging. Chances are, you’re spending a lot of time at trade fairs and networking events – places where business cards are essential. A physical reminder of your networking plays to your advantage, especially if it’s unique and well-designed.

In this article, we’ll show you how to design a business card that suits your brand, as well as the latest branding trends and design styles.

Why Freelancers Need a Business Card

How to Design a Business Card: Business Card Templates, Tips & Design Trends (6)How to Design a Business Card: Business Card Templates, Tips & Design Trends (7)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (8)How to Design a Business Card: Business Card Templates, Tips & Design Trends (9)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (10)How to Design a Business Card: Business Card Templates, Tips & Design Trends (11)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (12)How to Design a Business Card: Business Card Templates, Tips & Design Trends (13)

You may wonder if you need business cards as a freelance creative or small business. The answer is yes, you do. Because freelancers can get business from anywhere, business cards are essential. After all, you never know when you’ll bump into someone needing your services.But before designing your card, consider its purpose and how you can achieve it.

“Before considering the design, it’s essential to understand why business cards are used. Short answer: to share contact information,” says Rebecca Balagia, Content Marketing Manager at UPrinting. “In a world without cell phones and the internet (hard to imagine, right?), these tangible items were an easy and convenient way to exchange contact information. Today, business cards have evolved into a multitasking marketing tool, making it even more important to stand out from the stacks of others.”

A striking business card can be an invaluable marketing tool for your business, helping you to connect with clients and secure future leads. Your business cards act as your first impression, a conversation starter, and a lasting lasting reminder of you and your services.

How to Make a Business Card

How to Design a Business Card: Business Card Templates, Tips & Design Trends (14)How to Design a Business Card: Business Card Templates, Tips & Design Trends (15)

When you set out to design and create your business card, the first step is determining what details you want to put front and center.

“The first step in creating a business card is to determine what information you must include,” says Rebecca. “Avoid putting too much information that will clutter your business card design. Too much information can be distracting and overwhelming. Stick to the essentials: your contact information, maybe a call to action, or your slogan — just enough to keep it interesting.

The good news is you don’t need to be a graphic designer to create high-quality business cards. Much like you would find a marketing agency proposal template to showcase your marketing services, there are a wide variety of business card templates available online as well as plenty of free self-serve design platforms and design apps.

Using your chosen software, you can upload your logo, identify your brand colors, and choose impactful color combinations with complementary fonts to bring your brand to life. You can even add images, icons, and illustrations to customize your business card design further.

“If you’re just starting out with brand design, work with your marketing team to develop a strong brand strategy,” Rebecca continues. “A clear brand vision will guide you as you create your visual identity. Having a cohesive brand presence across different channels helps you build awareness and credibility for your business.”

A key part of the process is choosing the size of your cards. Here are some standard business card sizes worth considering:

  • North American Standard: 3.5 × 2 in (88.9 × 50.8 mm)
  • Oceania Standard: 3.54 × 2.165 in (90 × 55 mm)
  • European Standard: 3.346 × 2.165 in (85 × 55 mm)

After creating your business card design, print them at home using quality cardstock, or take them to a professional printing service. The industry standard is 14 pt cardstock, as it’s considered a thicker and more durable quality paper.

Business Card Template
Business Card Template
Business Card Template

How to Design a Business Card

1. Experiment with Color

How to Design a Business Card: Business Card Templates, Tips & Design Trends (19)How to Design a Business Card: Business Card Templates, Tips & Design Trends (20)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (21)How to Design a Business Card: Business Card Templates, Tips & Design Trends (22)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (23)How to Design a Business Card: Business Card Templates, Tips & Design Trends (24)

As long as your brand colors allow it, you can unleash your creative side by getting imaginative with color. Current color trends include pastels, gradients, color blocks, and retro color palettes.

If you’re looking for color inspo, try out the Pantone Color of the Year 2023 – Viva Magenta. A nuanced crimson red that presents a balance between warm and cool, Viva Magenta is described as “vibrating with vim and vigor”: perfect for an eye-catching business card!

Business Card
Colorful Business Card
Creative Business Card Vol.14

2. Promote Your Authenticity

How to Design a Business Card: Business Card Templates, Tips & Design Trends (28)How to Design a Business Card: Business Card Templates, Tips & Design Trends (29)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (30)How to Design a Business Card: Business Card Templates, Tips & Design Trends (31)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (32)How to Design a Business Card: Business Card Templates, Tips & Design Trends (33)

As a small business or freelancer, it’s vital to show prospective customers what your brand is all about. This can be your purpose or mission, your personality, or the face of the brand.

Whatever your style, take the time to create a business card design that expresses your business’s values and appeals to people’s emotions.

Business Card Template
Minimal Business Card
Business Card

3. Be Inclusive & Accessible

How to Design a Business Card: Business Card Templates, Tips & Design Trends (37)How to Design a Business Card: Business Card Templates, Tips & Design Trends (38)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (39)How to Design a Business Card: Business Card Templates, Tips & Design Trends (40)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (41)How to Design a Business Card: Business Card Templates, Tips & Design Trends (42)

Accessible design shows your customers that your business is progressive, which can make your brand more inclusive and ultimately help you win new customers.

To make your business cards accessible, consider adding braille with your contact information. Braille is equal to a 29 pt font, which will affect the volume of text you can add to your business cards.

In addition, cater to color blindness by being considerate in your color combinations. With that in mind, some color combinations to avoid are:

  • Green and red
  • Green and blue
  • Green and brown
  • Blue and purple
Business Card
Alphabet - Business card template
Agency Business Card

4. Consider Sustainability

How to Design a Business Card: Business Card Templates, Tips & Design Trends (46)How to Design a Business Card: Business Card Templates, Tips & Design Trends (47)

When you’re printing your business cards, keep sustainability in mind. There are plenty of options for recycled paper textures and materials, such as cork, recycled paper, and seeded paper. This is essential if your small business values sustainability and is committed to reducing its environmental impact.

Business Card Mockup #51
Business Card Mockup #55
Business Card Mockup

5. Add a QR Code

QR codes are fun, innovative features to add to your business cards. There are many benefits to including QR codes on your business cards. Used alongside other innovative tech designs that boost efficiency, such as using adigital signature onlineit shows that your business is adaptable and tech-savvy. If boosting your social media following is one of your aims, including QR codes that link to your social platforms is a great way to go about this. Including a QR code on your business cards also means you can keep your design clean and minimal if that fits your brand.

In addition, QR codes are super easy to track. This means you’ll know exactly where your audience originated, which can influence your future marketing campaigns.

Creative Multipurpose Business Card Design
Professional and Beauty Business Card V.10
Professional Business Card v51

Business Card Design Guidelines

When it comes to creating your business cards, there are some basic design guidelines to keep in mind:

  • Leave 5 mm around the trim edge of the card.
  • Always use high-resolution images (300 dpi).
  • Where possible, design in CMYK (cyan, magenta, yellow, black).
  • Don’t enlarge images.
  • Use a text size that is easy to read, and avoid italics, shading, and underlining.
  • Avoid printing cards on glossy paper, which can look low-quality.
  • Don’t place text over images for accessibility purposes.
  • Always proofread your finished design!

Lastly, include only important contact information on your business card. All you need is your name, business name, job title (if relevant), and contact details. The latter could include your email, website, and social media handles.

Business Card Design Trends for 2023

Want to ensure your business card design is on trend? Here are some of the latest trends and design styles in the business card world.

1. High-Contrast Colors

How to Design a Business Card: Business Card Templates, Tips & Design Trends (56)How to Design a Business Card: Business Card Templates, Tips & Design Trends (57)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (58)How to Design a Business Card: Business Card Templates, Tips & Design Trends (59)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (60)How to Design a Business Card: Business Card Templates, Tips & Design Trends (61)

Vibrant Business Card
Purple Business Card
Colomi - Business Cards

Implementing a high-contrast design to your business cards is a surefire way to make them stand out against the crowd. Think black background with pops of bright color. You could also use contrast with typography.

2. Gradients

How to Design a Business Card: Business Card Templates, Tips & Design Trends (65)How to Design a Business Card: Business Card Templates, Tips & Design Trends (66)

Gradients are another bold approach for business cards. Whether used as a background or a design accent, gradients are eye-catching, creative, and leave a great first impression.

Limelight Stationery Mockup
Gradient Business Card Mock-Up
Gradient Vibrant Color Mesh Business Card Template

3. Wrapping

How to Design a Business Card: Business Card Templates, Tips & Design Trends (70)How to Design a Business Card: Business Card Templates, Tips & Design Trends (71)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (72)How to Design a Business Card: Business Card Templates, Tips & Design Trends (73)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (74)How to Design a Business Card: Business Card Templates, Tips & Design Trends (75)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (76)How to Design a Business Card: Business Card Templates, Tips & Design Trends (77)

A hot business card trend right now is wrapped business cards. The idea is that you have a continuous design or pattern across the sides, using both sides of the card. A wrapped business card concept differs from the norm and will make your business stand out.

If you choose a wrapped design, ensure that both sides of the card are coherent and flow properly.

Creative Business Card Vol.35
Creative Business Card Vol.31
Creative Business Card Vol.21

4. Big and Bold

How to Design a Business Card: Business Card Templates, Tips & Design Trends (81)How to Design a Business Card: Business Card Templates, Tips & Design Trends (82)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (83)How to Design a Business Card: Business Card Templates, Tips & Design Trends (84)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (85)How to Design a Business Card: Business Card Templates, Tips & Design Trends (86)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (87)How to Design a Business Card: Business Card Templates, Tips & Design Trends (88)

Using bold fonts to make your business card pop is a common trend across all design streams. Business cards with experimental or creative typography make brand names stand out. However, if you go for oversized lettering, you’ll be limited to only a few words.

Consider adding usual business contact details in a standard font and making your business or brand name super bold. Explore bold typefaces that pair well with your brand colors when looking for the perfect font.

Featuring expressive typography on the unused side of your business card helps to maximize space, capture attention, and ensure stronger brand recall.

Creative Business Card
Business Card
Urban Creative Business Card

5. Artistic Designs

How to Design a Business Card: Business Card Templates, Tips & Design Trends (92)How to Design a Business Card: Business Card Templates, Tips & Design Trends (93)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (94)How to Design a Business Card: Business Card Templates, Tips & Design Trends (95)

If your business is creative, an artistic business card design is the way to go. An artistic business card can encompass techniques such as handmade illustrations, holographic foil, and line drawings.

This business card trend works perfectly for small businesses and freelancers specializing in photography and artistry services.

Creative Business Card
Creative Business Card Vol.9
Business Card

6. Square Business Cards

How to Design a Business Card: Business Card Templates, Tips & Design Trends (99)How to Design a Business Card: Business Card Templates, Tips & Design Trends (100)

How to Design a Business Card: Business Card Templates, Tips & Design Trends (101)How to Design a Business Card: Business Card Templates, Tips & Design Trends (102)

Square Business Card
Square Business Card Mockup
Square Business Card Mockup

Square business cards are super hot right now. They’re cool, modern and a little bit different. Slightly smaller than a regular business card, square business cards are easy for customers or clients to fit in their pocket, phone case, or palm – plus, they look super sleek.

You can even round the corners of your square card for an extra unique flair.

Design Your Eye-Catching Business Card Today

Yes, business cards make it easy for people to contact you, but they also create more opportunities for your business to stand out. Your business card can have a lasting effect on how potential customers view you and your business, especially if it’s your first impression.

The key to designing an impactful business card is incorporating current trends while remaining mindful of your small business’s ethos and appearance.

Graphic TemplatesPrint DesignBranding
How to Design a Business Card: Business Card Templates, Tips & Design Trends (2024)

FAQs

How to Design a Business Card: Business Card Templates, Tips & Design Trends? ›

PDF and Fonts

If you wish to insure yourself against such problem, save your card to the TIFF format. The quality will remain the same, and the text will look exactly as you want it to. Even better if you bring the material in both PDF and TIFF formats, and let the printing company choose which one works best for them.

How can we design a template or a business card? ›

How to make business cards
  1. Open Canva. Open up Canva and search for “Business Cards” to get started.
  2. Browse ready-made templates. Not sure where to start? ...
  3. Personalize your design. Create a business card that truly represents you. ...
  4. Get creative with more design ingredients. ...
  5. Order your prints.

What is the best format for business card design? ›

PDF and Fonts

If you wish to insure yourself against such problem, save your card to the TIFF format. The quality will remain the same, and the text will look exactly as you want it to. Even better if you bring the material in both PDF and TIFF formats, and let the printing company choose which one works best for them.

How to make business cards from scratch? ›

You can use Canva, a free online design tool, to create your business cards using their templates. You can also design business cards using Microsoft Word or Publisher, or individual templates created especially for your brand of paper. Canva.

What information you should not put on your business card? ›

Personal information: Exclude personal information, such as your home address, social security number, or personal phone number. Use your business contact information instead. Confidential information: Leave out confidential information, such as trade secrets, financial information, or client details.

What is business card design principles? ›

The most effective business cards follow the basic principles of design. Take into consideration design principles such as emphasis, hierarchy, pattern, white space, and unity. These all work in tandem to create functional, visually appealing designs.

What does a professional business card look like? ›

The most important part of a business card is the information on it. Make sure these points are included in your professional business card: Your name and the name of your business. Your basic contact information: name, email, website, social media, and your digits (personal or business phone number)

What is the best font and size for business cards? ›

By choosing a font size between 8 and 11 pt. Most professionals agree that 10 pt is the ideal font size for business cards — although there are some exceptions to this rule.

Should I include my address on business card? ›

Every business card should include your name, the company name and contact information. The primary purpose of your business card is to help people remember you and to be able to contact you when needed. Contact information can include your phone number, mailing address, physical address and email address.

How can I design my card? ›

CANVA IS THE BEST! Canva makes it easy peasy to create birthday/anniversary/any other kind of cards and graphics. It's easily one of my top recommendations to other marketers or just to people in general.

Is there a word template for business cards? ›

Word and Publisher come with built-in templates that you can use to print different types of labels, business cards, dividers, name badges, postcards, and more. To see them in Word or Publisher, click File > New and search for labels or business cards.

How do I use a business card template? ›

Open Word: Find the Word icon in the applications folder or search for it in the Start menu. Choose a template: Go to the 'File' tab, select 'New' and search for 'business card. ' Pick a template that suits your style. Customize: Change text, colors, fonts, and other design elements to make the card perfect.

How do you make and design a card? ›

Open Canva and search for "Greeting Card" to start designing your own greeting card.
  1. Discover the perfect template. Canva's library of greeting card templates will get your creative juices flowing. ...
  2. Take advantage of features. Make elements move with the handly animation tool. ...
  3. Personalize your card. ...
  4. Share or print.

How do I create a business card template in Word? ›

Open Word: Find the Word icon in the applications folder or search for it in the Start menu. Choose a template: Go to the 'File' tab, select 'New' and search for 'business card. ' Pick a template that suits your style. Customize: Change text, colors, fonts, and other design elements to make the card perfect.

Can I design a business card in Word? ›

Making business cards like these while you're online is quick and easy. Choose one of our business card templates, and open it in Word for the web. Tip: If you're already in Word for the web, get to the business card template by going to File > New, and then below the template images click More on Office.com.

References

Top Articles
Latest Posts
Article information

Author: Errol Quitzon

Last Updated:

Views: 5557

Rating: 4.9 / 5 (79 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Errol Quitzon

Birthday: 1993-04-02

Address: 70604 Haley Lane, Port Weldonside, TN 99233-0942

Phone: +9665282866296

Job: Product Retail Agent

Hobby: Computer programming, Horseback riding, Hooping, Dance, Ice skating, Backpacking, Rafting

Introduction: My name is Errol Quitzon, I am a fair, cute, fancy, clean, attractive, sparkling, kind person who loves writing and wants to share my knowledge and understanding with you.