Last updated on Mar 4, 2024
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Use a custom domain
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Tell a story
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Showcase your diversity
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Add some interactivity
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Update it regularly
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Here’s what else to consider
As a web designer, your portfolio is your best tool to showcase your skills, creativity, and personality. It can help you land new clients, impress potential employers, and build your professional reputation. But how can you make your portfolio stand out from the crowd and attract the right attention? Here are some unique ways to showcase your web design portfolio that will help you achieve your goals.
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- Samuele Grimandi Director of Product Design
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- Ryan Hannebaum Associate Design Director @ VML | Co-founder, ParPoints Golf
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- Ryosuke Matsuura
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1 Use a custom domain
A custom domain name is a simple but effective way to show your professionalism and personal brand. It can also help you rank higher on search engines and make it easier for people to remember and share your portfolio. You can choose a domain name that reflects your name, niche, or style, and use a reliable hosting service to ensure your portfolio loads fast and smoothly.
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- Oleksii Kukharenko CEO and Founder @ Pixeldarts | Web Design, UIX
First of all, having a custom domain with your name brings prestige to your personal brand and professionalism.This will be also the highest result in search.Therefore this portfolio will be much more valuable than storing it on Behance or Dribbble.Additionally, a custom website and own domain shows your proficiency in the modern web as it requires some knowledge for setting up DNS and other settings. It’s a proof of your knowledge.
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I have a portfolio page on my website that's easy for potential clients to find.For each project, I outline the brief so that my website visitors can understand what the requirements are before seeing the client website I created.As some clients look after their own website after I've built it, I've ensured that I have screenshots of my original design. These are saved as PDF documents and uploaded to my site.
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2 Tell a story
Your portfolio is not just a collection of screenshots and links. It is also an opportunity to tell a story about who you are, what you do, and why you do it. You can use your portfolio to showcase your design process, your values, your challenges, and your achievements. You can also include testimonials, case studies, and awards to highlight your impact and credibility. A story-driven portfolio can help you connect with your audience and demonstrate your passion and personality.
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- Samuele Grimandi Director of Product Design
Your portfolio should not speak so much about you as it should speak to other people. It is not a monologue, but a dialogue: think carefully about the kind of conversation you want to have.If it were a script, what lines would your character say?
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- Maria Kravchinskaja 👩🎨 Chief Design Officer and Partner at SolveIt | Lead Designer | Product designer | UI/UX Design | Animation | SaaS and Mobile Products
Crafting a captivating portfolio narrative:- Unveil your design journey with a twist.- Peek behind the scenes: showcase your design secrets.- Infuse your portfolio with hidden design philosophies.- Conquer challenges and reveal your resilience.- Let testimonials and awards speak volumes.- Handpick projects that whisper your story loudly.- Enthrall with unexpected visuals and narrative twists.- Embed context like a secret code for each project.- Stay true to yourself; let your portfolio be your alter ego
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- Sumit Bhavsar Skilled software engineer that you can trust : Expert in🏅 Microsoft Dynamics 365 | BC/NAV | Angular | Node/React/Vue JS | Power BI | Umbraco | PowerApps | Ecommerce Shopify/WordPress
🎬🎙️Storytelling through video is definitely a unique way to showcase your 💼portfolio! People are drawn to 📽️visuals these days, and 🎥video allows you to show your design journey, process, and final product in a compelling way. 🤹🏻📽Consider using animated walkthroughs, case studies, or screen recordings with detailed explanations to really grab viewers' attention. 💁🤡
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3 Showcase your diversity
One of the ways to impress your potential clients or employers is to show them that you can handle different types of projects, styles, and platforms. You can showcase your diversity by including a variety of web design projects in your portfolio, such as e-commerce, landing pages, blogs, portfolios, and more. You can also show your versatility by displaying your projects on different devices, such as desktops, tablets, and smartphones. This can help you demonstrate your adaptability and problem-solving skills.
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- Sk Moni Helping Clients by Doing Website Designs that Transform Visitors into Customers | Elevating Experiences Without Compromise
Websites are cool, but don't stop there! Flaunt your mobile app UI skills, branding magic, or even personal projects that show you're adaptable and can tackle anything. Just remember to tailor your content to the type of clients you want.
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- Ritesh Sharma Conversion Optimized Web Designer | Delivering 50K+ Organic Leads and 340%+ Organic Traffic Growth through High-Converting Websites. Over 100 Successful Website Projects Completed.
I think it's a solid approach! Demonstrating your versatility and adaptability in web design can be a compelling way to showcase your skills to potential clients or employers. Including a variety of projects in your portfolio can help you stand out and highlight your ability to tackle different types of design challenges.
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4 Add some interactivity
Another way to make your portfolio more engaging and memorable is to add some interactivity to it. You can use animations, transitions, hover effects, and other interactive elements to showcase your web design skills and creativity. You can also use tools like CodePen or Figma to embed live demos of your projects or prototypes. Interactivity can help you showcase your technical abilities and make your portfolio more fun and immersive.
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- Ritesh Sharma Conversion Optimized Web Designer | Delivering 50K+ Organic Leads and 340%+ Organic Traffic Growth through High-Converting Websites. Over 100 Successful Website Projects Completed.
Adding interactivity to your portfolio can be a great way to make it more engaging and memorable. Animations, transitions, and interactive elements can showcase your creativity and technical skills effectively. Embedding live demos or prototypes using tools like CodePen or Figma can provide a hands-on experience for visitors, making your portfolio more interactive and immersive. Overall, incorporating interactivity can help you stand out and leave a lasting impression on potential clients or employers.
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- Prateek Gupta Design @Zomato
-Include microinteractions: Use subtle animations and transitions to delight users as they interact with your portfolio. For example, animate elements as users scroll or hover over them.-Embed live prototypes: Showcase your design process and functionality by incorporating interactive prototypes.-Integrate gamification elements: Add quizzes or challenges related to your design expertise to make your portfolio more engaging.
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5 Update it regularly
Finally, one of the most important ways to showcase your web design portfolio is to update it regularly. Updating your portfolio can help you keep it fresh, relevant, and current. You can update your portfolio by adding new projects, removing outdated ones, improving your design and performance, and adding new features or functionalities. Updating your portfolio can also help you showcase your growth, learning, and improvement as a web designer.
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- Ryan Hannebaum Associate Design Director @ VML | Co-founder, ParPoints Golf
A portfolio's quality shows me how much care and attention you put into your craft. The flip side of that? A stagnant portfolio tells me how LITTLE care and attention you put into your craft. Don't wait until you're in need of a new job to update your poor ol' portfolio.
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- Sk Moni Helping Clients by Doing Website Designs that Transform Visitors into Customers | Elevating Experiences Without Compromise
Think of your portfolio as a living, breathing design journal. Add new projects, update old ones, and show you're constantly learning and evolving. Freshness screams passion, dedication, and that you're on top of industry trends.
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Updating the portfolio regularly means:1. You are sort after by clients.2. Shows the diversity in designs/features of various clients.and more importantly, Google loves new contents. So every time you update your portfolio/site, Google crawls which makes your site highly visible in search results.
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6 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- Ryosuke Matsuura
Though I'm not a designer, what I have seen in the past is that the best way to get exposure and an audience is to get approval from the client and submit for design awards.If you win, or are even nominated, the award site will pretty much promote you and your work.When asked by clients for reference, I'll give them contacts for people I know and also a few links to website design awards to have them look for works they like.In many cases, they actually do reach out to the designers for an RFP.
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- Nicola Rizzuti Team Manager at Cognizant
All the points outlined above are valid. I’d approach it this way: don’t just think of your portfolio as a simple list of completed projects. Instead, create your brand. Develop a simple, fast, responsive site, possibly even a single-page site with your CV and a contact form. Dynamically showcase your best works in the middle, categorizing them by technologies used, common challenges, and allow your clients to navigate through your projects in a non-linear way, offering different pathways. Add tutorials and original resources to your site, making it a go-to resource for those searching for “web design” on search engines; after all, this is what your client is looking for from you, and you need to demonstrate that you can do it for yourself.
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A designer's portfolio is always a work in progress, although there are several things that make a portfolio a high-level one, the most important for me is to be transparent and genuine with your process.We can all create beautiful images with the different tools we have at hand, by offering insights into your thought process, problem-solving approach, and iterative refinements, you demonstrate not just technical proficiency but also your unique way of thinking and working.
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